The Complete Guide to Intellectual Property Intellectual Property is often a company's single most valuable asset. And yet Intellectual Property is difficult to value, frequently under-exploited, and widely misunderstood. Intellectual Property accounts for an estimated $6,600,000,000 (yes, that's trillion) of the GDP in the United States alone. Intellectual Property covers trademarks, trade secrets, copyrights, designs, domain names, and patents. It's not surprising, most companies carefully guard their ideas but challenge the intellectual property of other companies. Damages arising from infringements have fostered a sizeable claims industry. However, as you will see, intellectual property is complicated, and the legal, business and financial concerns are rigorous to navigate. Court decisions and interpretation of IP laws can be unpredictable, and can completely change the fortunes of companies that depend on their intellectual property. This complete guide to intellectual property will help business owners, entrepreneurs, investors, and organizations and companies to understand the nature and scope of intellectual property issues and maximize the value from this critical intangible asset. We have made it easy. Below you will find the content for intellectual property divided into small chapters based on specific topics. Just click on the section you want to see, and you will be directed to that particular part on the page. Are you ready to get started? Don't have time to read the complete guide on Intellectual Property (IP) right now? No worries. We will send you a copy so you can read it when it's convenient for you. Just let us know where to send it (takes just 5 seconds). Name* First Last Email* Contents Chapter 1What Are Intellectual Property Rights? Chapter 2Patents Chapter 3Why Intellectual Property Is Relevant To Your Business Chapter 4How Coca Cola Impacted Trademark Law Chapter 5Trademarks Chapter 6The Role of Artificial Intelligence in Intellectual Property Chapter 7What Are Trade Secrets? Chapter 8Intellectual Property & The Internet Chapter 9What Intellectual Property Costs To Obtain, Enforce, and Maintain Chapter 10Intellectual Property As A Revenue Generator Chapter 11How Intellectual Property Rights Are Bought And Sold Chapter 12Developing An Intellectual Property Strategy Chapter 1 What Are Intellectual Property Rights? The concept of ownership is the bedrock upon which modern society is built. Its roots go back many millennia to the earliest human societies. Aristotle, for example, saw private ownership of property as the only way to allow people to reap the rewards of their own labor. Ownership undergirds everything in our current capitalist socio-economic society, including the concepts of money, trade, debt, theft, and private versus public property. Ownership as a legal concept merely refers to the state or fact of exclusive control over physical objects such as land and real estate, or crucially for our purposes, ideas and innovations. Ownership conveys certain rights to the owner. Primarily, ownership gives owners exclusive rights to benefit from their property and to use it as they see fit. While the concept of ownership, property, and rights to utilize property are somewhat straightforward, ownership of ideas and the rights involved are less tangible and therefore much more complicated. That’s why at Phillips | Kaiser we have created The Complete Guide to Intellectual Property. We hope this in-depth look into intellectual property, including what intellectual property consists of, examples of intellectual property, and how to protect and profit from your valuable ideas, will help guide entrepreneurs and business owners seeking to capitalize on their own innovative ideas. What Are Intellectual Property Rights? In the world of Intellectual Property (IP) law, intellectual property is a legal entitlement. What this means is that ownership of intellectual property gives the owner exclusive rights to profit from the intellectual property they have created. According to the World Trade Organization, Intellectual Property is a creation of the human mind. However, it is usually attached to some expressed form of an idea. For example, the Coca-Cola product as it is conceived and formulated is a piece of protected intellectual property. However, the underlying concept behind Coca-Cola, the idea of a sweet, crisp, carbonated, refreshing, and satisfying beverage consumed for enjoyment does not fall under the purview of Intellectual Property law and such idea cannot be owned. Intellectual Property Rights (IPRS) refers to the rights conferred to the owner of intellectual property. These rights include: Monopoly power over their intellectual property The exclusive right and prerogative to use, profit, and benefit from intellectual property The exclusive right to prevent others from using such intellectual property The exclusive right to permit others to use or benefit from their intellectual property 2 Types of Intellectual Property Rights Intellectual property rights can be legally conveyed through a variety of means including copyrights, patents, trademarks, industrial design rights, and trade secrets. These form the basis of intellectual property law and are designed to encompass and protect the two types of intellectual property rights: industrial property rights and copyright. 1. Industrial Property Rights Industrial Property Rights refers to the exclusive rights given to owners of so-called industrial property which includes inventions (patents), trademarks, industrial designs and models, and protected designations of origin. Examples of industrial property include new inventions, a corporate logo, an architectural model, and a seal authenticating genuine Champagne from the French region of Champagne, to name a few examples. 2. Copyright Copyright refers to the exclusive rights given to owners of artistic and literary property. This may include an original song, work of sculptural art, computer software, or architectural design to name a few. The common denominator for “works” that are eligible for copyright protection is a threshold of originality that can vary from one jurisdiction to the next. The rights afforded by copyright, like those provided by industrial property rights, are not unlimited and only apply to the expressed works themselves. For example, JK Rowling can copyright literary works and films in which her character of Harry Potter appears. However, JK Rowling cannot copyright the idea of a young boy who discovers that he is a wizard. What these two types of intellectual property rights have in common is that they refer to certain exclusive rights afforded the owners of intellectual property. GET ANSWER HEREWhat is the best money spent with a business lawyer? BACK TO CONTENTS Chapter 2 Patents "A country without a patent office and good patent laws is just a crab and can't travel any way but sideways and backwards." --- MARK TWAIN Patents and the laws about patents, also known collectively as "patent law," have played a critical role in driving innovation since the 1700s. Many consider patent law indispensable for the continued forward progress of modern society. A patent itself is simply a form of intellectual property that gives the patent owner a legal monopoly over the making, selling, and use of their creation. Before the development and enforcement of patent laws, individuals and businesses might not be incentivized to disclose inventions or take risks on new innovations. Why bother expending enormous effort developing a new technological breakthrough, cutting edge product, process, or service if your competition can simply appropriate your hard-won competitive advantage for themselves? Patent laws give innovators a guaranteed financial monopoly over their inventions or innovations. In theory, this encourages innovation, growth, and forward progress, which benefits society at large. Facts About Innovation and Patents 1According to the Brooking Institution, over 25% of so-called “high quality” patents in the United States are granted to immigrants. 2When accounting for spillover effects, every percentage point increase in the number of college-educated immigrants to the United States increases patents per capita by 9-18 percent. 3The United States grants over 120,000 patents per year. 4The United States only ranks 9th in patents per capita. 5China alone accounts for 20 percent of worldwide R&D spending but produces a lower proportion of high-quality patents compared to the United States. 6The U.S. accounts for 30 percent of worldwide R&D spending. 7Two-thirds of U.S. patents fall into three broad sectors: biopharmaceuticals, software, and technology hardware. 8In comparison, other parts of the world, such as the European Union (EU) have a higher proportion of patents in the automotive sector. What is the Difference Between Intellectual Property (IP) Law and Patent Law? Patent law is a practice area within the larger umbrella of Intellectual Property (IP) law. IP Law includes within its patent law, copyright law, and trademark law. While this may be confusing, an easy way to distinguish patents from trademarks and copyrights is that patents are considered "hard IP" while trademarks and copyrights are often termed "soft IP." In other words, patents generally apply to tangible products and processes, whereas trademarks and copyrights apply to intangible ideas and identities. The Rights Granted By A Patent Patents give their owners a set of exclusive, but expiring, rights over the making, selling, using, and importing of their invention. More specifically, patents allow their owners to exclude others from making, selling, using and importing their invention. In effect, patents give their owners a monopoly over their inventions. A patent guarantees the owner’s right to exclude others from: Making their invention Sellling their invention Using their invention Importing their invention Patent law varies from country to country. Some nations, such as the United States and Canada, for example, have robust patent systems in place with a history of reliable enforcement. Other countries, such as China, have less developed patent law and differing patent procedures. Still, others have no patent system in place at all. In the United States, a patentable invention must meet the following four broad criteria: What Kind of Inventions Can Be Patented? 1. The invention must be new The newness or novelty component of the general patentability test simply states that there must not have been a prior public discourse about the invention before the application for patent. In other words, if other people have already been talking about something, it is not new or novel. 2. The invention must be non-obvious This is a tricky statement. The rule states that an invention cannot have been obvious “to a person having ordinary skill in the art to which the claimed invention pertains." For example, you cannot patent a bicycle that also has a basket for holding things on the front. When a person of “ordinary skill in the art” looks at a bicycle, then looks at the basket, the first thing they would think to do is put the basket on the bicycle. Thus, it is an obvious invention and cannot be patented. IPWatchDog has a very straightforward and simple way to understand this patentability test: You have invented A+B. A is known as the prior art. B is known as the prior art. Upon looking at A and then looking at B, would someone of skill in the art consider A+B to be already known? If the answer is yes, then A+B is obvious. If the answer is no, then A+B is not obvious. 3. The invention must be useful This statement is perhaps the most straightforward. It only requires that an invention have a “useful” purpose. There must often be a practical or specific utility that the invention in question provides to society. 4. The invention must be statutory, or subject matter eligible Section 101 of the Patent Act identifies four broad categories of inventions that can be patented: processes, machines, articles of manufacture, and compositions of matter. While this may seem quite broad, there are many instances in which an invention might fail this component of the patent test. Software, for example, is an important example of something that would fall outside the purview of the subject matter eligibility rule. Nonfunctional descriptive material, such as data, also does not fall into any of the four broad statutory categories and thus cannot be patented. You could not as a software developer, for example, claim a patent on your new app (not tied to a process or physical machine) or the personal user data your app collects. While this four-part patentability test may seem quite simple and straightforward, in reality, it is quite complicated. Many if not most individuals or companies who apply for patents do so with the help of a patent lawyer well-versed in patent and intellectual property law. When Should A Patent Be Obtained? Generally, companies and individuals only try to obtain a patent for their inventions when they deem their invention to be worth patenting. This can occur at any point in the life cycle of the development of an invention. Some aspiring patent owners submit provisional patent applications early on, while others try to develop their ideas further before attempting to obtain a patent. There is no definitive answer for whether or not to get a patent. Many companies and individuals start their patent journey with a patent search. The purpose of this is to see if a patent for your invention may already exist. A patent search is also a great way to scope out the patent landscape surrounding your invention. While a patent of your invention may not exist at the moment, for example, a patent search may reveal another patent that may prevent you from fully-realizing your invention even if it does get patented. Or, you may find that a patent of a very similar invention may already exist, in which case you may want to take some time to differentiate your invention a little more clearly. As a first step in the process of obtaining a patent, you should submit a provisional application for patent. Because the U.S. Patent Office does not check provisional patents, some seeking to obtain a patent might skip the patent search, or submit a provisional patent before their search is complete. This ensures that no one beats them to the punch of obtaining a patent on their invention. Can Ideas Be Patented or Protected? No, you cannot patent an idea. Ideas do not fulfill the basic requirements of a patent. Ideas are not processes, machines, articles of manufacture, and compositions of matter. Thus, an idea would fail the statutory, or subject matter eligibility, test and would not be patentable. While every invention does, at some point, start as a mere idea in someone’s head, not every idea is a patentable invention. Remedies for Patent Infringement Patent infringement is not a criminal offense, and thus, there are no criminal penalties for an infringing party. However, civil remedies can be pursued either through the courts or through arbitration. In some cases, non-binding mediation may also work. Court action involves lawyers and litigation and also allows for legal appeals. This is typically the slowest and most expensive way to determine remedies for infringement. In contrast, arbitration is often faster, less costly, and, more importantly, private. Unlike litigation or arbitration, mediation is often legally non-binding unless the parties agree in writing otherwise. It is merely an opportunity for the various involved parties to come to an agreement about how to remedy a patent infringement without resorting to costly litigation or arbitration. Mediation is typically a good first step. However, should mediation fail, or if one party does not uphold the mediator’s non-binding decision, litigation and arbitration may be the only reasonable courses of action. In both cases, whether through court action or through the binding decision of an arbitrator, there are two general remedies for patent infringement: monetary compensation obtained through a judgment, or an injunction preventing the infringing party from infringing further. In many cases, both remedies will be used. An injunction may be issued to prevent further making, selling, using, or importing of a patented invention along with a judgment for monetary damages. Monetary damages as a result of patent infringement are commonly measured in three ways: lost profits, established royalties, and reasonable royalties. Lost profits refer to the money the patent owner lost as a result of the offending party’s infringement on the patent. It is important to understand that this does entitle the patent owner’s to the offending party’s profits. Instead, the patent holder must show proof of the amount lost as a result of the infringement. If the patent holder cannot show proof, the monetary damages can be measured through established royalties or reasonable royalties. If the owner already has a set royalty rate in place for their invention, the established rate can be used to determine monetary damages. If not, a reasonable price can be used to establish monetary damages. BACK TO CONTENTS Chapter 3 Why Intellectual Property is Relevant to Your Business Large and enterprise businesses cannot ignore the importance of protecting and enforcing intellectual property (IP). While defending IP assets can involve significant investments into documentation, registration, and legal representation, these costs can be far outweighed by the value these assets provide. This chapter of our Complete Guide to Intellectual Property will demonstrate the relevance of intellectual property to the operations of large businesses. The following sections will cover the meaning and most relevant types of intellectual property, the steps you must take to protect it, and how to leverage it as an asset. What is Intellectual Property for a Business? In the world of Intellectual Property (IP) law, intellectual property is a legal entitlement. What this means is that ownership of intellectual property gives the owner exclusive rights to profit from the intellectual property they have created. According to the World Trade Organization, Intellectual Property is a creation of the human mind. However, it is usually attached to some expressed form of an idea. For example, the Coca-Cola product as it is conceived and formulated is a piece of protected intellectual property. However, the underlying concept behind Coca-Cola, the idea of a sweet, crisp, carbonated, refreshing, and satisfying beverage consumed for enjoyment does not fall under the purview of Intellectual Property law and such idea cannot be owned. Intellectual Property Rights (IPRS) refers to the rights conferred to the owner of intellectual property. These rights include: 4 Types of Intellectual Property for Business 1. Trademarks Trademarks are used to protect the identity of a brand. Anything that helps consumers to identify the source or creator of a product may be considered part of the trademark. The most basic form of a trademark is a wordmark. Wordmarks are text-only representations of the name of the company or product. For example, consider the way that “Coca Cola” is displayed on cans. The word itself, along with the distinct presentation of the letters and the red-and-white color scheme is all part of the trademark. The trademark doesn’t prevent other companies from using cola (a general term) cursive, or red-and-white colors. However, any combination of those elements on a similar product could be considered an impersonation and challenged as an infringement under trademark law. A company found guilty of violating a trademark can be forced to pay penalties and damages in the form of lost profit, and to change any elements that violate the trademark owned by another business at their own expense. 2. Patents Patents are used to protect the function and design of an invention or product. The difference between function and design is important because those represent the two types of patents that exist. The utility patent protects your rights to what the product accomplishes. For example, if your company invents a new or notably improved way of achieving something, filing a utility patent will prohibit other companies from making, using, or selling the invention without licensing it through you. The design patent protects your rights to the appearance or ornamental design of a product. For example, if you have rights to a product (or if it is in the public domain), you can create a more elegant or useful presentation of the product, and protect your rights to that specific look. 3. Trade Secrets Trade secrets are considered to be any information, processes, or techniques that are used to provide economic benefit to a business and not known to the public. Trade secrets, because of their nature, do not need to be filed and registered to be considered your property. Even without registration, you are protected from actions that result in the theft of your trade secrets. For example, unlawful spying or hacking into your processes by a competitor, or illegal selling of information by your former employees may be considered trade theft misappropriation. 4. Copyrights Copyrights protect your legal ownership of creative works such as books, screenplays, music, computer software, and even architectural designs. It prevents others from copying, modifying, or distributing the copyrighted material. This type of property is most important to companies that deal with the production or distribution of media, such as record labels and movie studios. However, any business that produces proprietary software has an interest in making sure that the completed product is protected under copyright law. What You Should Be Doing To Protect Your Intellectual Property Protecting IP can be a difficult balancing act. One of the common misconceptions business leadership has about intellectual property is that registration is always the best option, and litigation should still be pursued at all times. Even for the most successful businesses, it is not always prudent to use to litigate immediately for IP infringement as many IP disputes can be settled before pursuing expensive litigation by settlement agreements in the form of licensing arrangements that may turn a “foe” into a business partner. 1. File as soon as possible for products and trademarks. For products that are going to be publically released, it is crucial that your business be the ‘first to file.’ This is the rule that the US patent office follows when determining ownership for two competing claims. If it’s an option, make sure that these relevant IP filings are filed promptly. 2. Think carefully before filing for internal products and technology. Patents and trademarks are an essential means to protect your rights, but they also provide your competitors with a way to reverse-engineer some of your most valuable assets. In some cases, it’s more effective to refuse to file or register specific technology until you’ve replaced it. When you’re no longer dependent on it, you can then file so that you can license it out for fees. 3. Craft strong NDAs and control access. Litigating the sharing of trade secrets can be expensive and complicated. You can strengthen your position in advance by requiring strong non-disclosure agreements for employees who are interacting with the most sensitive parts of your operations and for third parties such as suppliers and customers. Beyond that, it’s important to make sure that only employees who “need to know” have a full understanding of how your most sensitive operations work. 4. Choose litigation only when it is in your interest and as a last resort. Do not engage in litigation without a legal strategy that works in your best interests and only as a last resort as often IP disputes can be resolved through negotiated settlements. Copyright cases can take years, especially when you are suing another large business that has the resources for a sustained legal battle. Using the law for competitive advantage means focusing on cases where you can expect a quick resolution, or have the documentation necessary to force a high-value settlement or resolution. How to Use Intellectual Property As A Business Asset Intellectual property is an incredibly valuable asset that has many uses beyond guaranteeing your exclusive use. All of the following can be effective strategies to leverage your intellectual property as an asset. 1. Licensing If you have a limited ability to respond to market demand, it can be profitable to license your technologies out to other companies for lucrative royalty fees. The market for licensed IP can potentially be global. 2. Merchandising A compelling property with a copyright can be spread across many other markets. Fictitious characters, such as those created for marketing campaigns, can resonate with customers so much that they’d be willing to pay for the character on clothing or other products. The same can be true of designs (like the schematics for a sports car), logos or other intellectual property. 3. Mergers and Joint Ventures Intellectual property can be a powerful asset in all types of negotiations. A portfolio of IP can massively increase the value of a company, or make it an enticing partner for joint ventures. The respective intellectual property portfolios of two companies can play a role in determining how much market power a merger will give them. BACK TO CONTENTS Chapter 4 How Coca Cola Impacted Trademark Law By creating the second-most recognized trademark in the world, the Coca Cola Company has seen it all. You can learn a lot about trademark law from them. Ranked only behind Nike’s “Swoosh,” the Coca Cola Company defends its trademarks daily. This comes as no surprise, considering estimates value the trademark at over $70,000,000,000 (Billion), which makes Coca Cola the company to emulate when it comes to protecting its trademark. Coca-Cola, more than anyone, has a long and storied history with influencing trademark law. Coca Cola & Trademark Law: Keeping Your Brand Secure It is common knowledge that Coca Cola trademarked the logo and words for its product in 1893. They also trademarked the font, along with a few slogans like “Delicious and Refreshing.” By that time, trademarks became fairly common for companies who had proprietary goods or services marketed and sold nationally. As a result of Coca Cola’s early success, many people wanted to copy the Coca Cola brand. As sales grew, the more problematic imitations became. What is impressive is how Coca Cola has grown so large with a relatively small number of trademarks. Coca Cola even obtained a trademark for the word “Coke” in 1945 as customers shortened the product name and used this slang term for the product. This is an example of young customers basically renaming a product, causing the company to adjust its trademark strategy. Coca Cola caught on and quickly filed for a trademark for the shortened slang name “Coke” before anyone else could claim it. Trademark Attorney Houston If you are expanding a brand name into new markets, or need to protect your existing brand, you need a trademark attorney. The good news is that you don't have to hire a lawyer in Washington, D.C. or New York to get a trademark. You can hire a trademark attorney in Houston. A business attorney can do many things for your brand name that you can’t do yourself. For example, they can prepare your trademark applications and see them through to granting of the mark. More importantly, they can monitor your trademark. What this means is that they can look for unauthorized use of your trademarks and pursue a court order stopping that us, known as injunctive relief, on your behalf. As you manage your company brands, you will notice the more successful goods and services will have more imitators. Even older products can run into this kind of trademark infringement. Following are a few examples from the Coca Cola Company to understand trademark law a bit more. The Coca Cola Bottle & Trademark Law The Coca Cola Company patented the shape of its bottle in 1915. Then in 1977, the United States Patent and Trademark Office (USPTO) granted a trademark for the bottles after the patent had expired. This was history being made in trademark law and set a precedent for the packaging of goods. In 2002, the Office for Harmonization in the Internal Market granted Coca Cola a Community trademark. This is a trademark from the European Union that protects goods and services overseas. It is precisely the kind of brand protection a business needs as it moves into international markets. Ongoing: Coca Cola & Trademark Law The trademark battle continues, even internationally for the Coca Cola brand. Recently in Norway, the Coca Cola Company won a judgment against an Oslo manufacturer over the Sprite trademark. A small beverage producer in Oslo, O. Mathisen was making a similar lemon-flavored soft drink named Jallasprite. Coca Cola was successful in obtaining injunctive relief on the basis of the likelihood of confusion between the names. It didn’t end there though. It was then O. Mathisen came back with a new brand name, JallaXXXXXX, which was still a lemon-flavored beverage. Coca Cola was back in court, this time not so friendly. Mathisen claimed censorship while Coca Cola claimed this as the second trademark infringement with O. Mathisen. An Oslo District Court again ruled in favor of the Coca Cola Company. The court ruled that the brand JallaXXXXXX was also an infringement because it was implied that the XXXXXX still stood for Sprite. Jallasprite was already well-known in Norway and the beverage manufacturer had to pay damages to Coca Cola for infringement of the Sprite trademark. Photos Courtesy: r/law reddit Coca Cola's Brand Name Success Coca Cola has been successful because of the combination of brand name innovation and brand name protection. Their successful navigation of trademark law comes from working closely with trademark lawyers who understand their brands. The ongoing protection of the brand names and trademarks of Coca Cola is an excellent example of why it is essential to have a skilled business attorney representing your brand as well. An attorney who understands and knows your brand can help you secure, protect, and grow your brands. As the Coca Cola Company has modeled, this is key to maintaining the integrity of successful brands. This is the heart of consumer confidence in your company and the key to business success and growth. BACK TO CONTENTS Chapter 5 Trademarks Understanding trademark law is essential if you want to protect your brand name, especially on the internet. When you post your company’s intellectual property online, you assume a certain risk. Although not everything needs a registered trademark, knowing what to protect will safeguard your brand name online and preserve its integrity. What is a trademark? A trademark includes any combined words, letters, numbers, and designs that identify the source of goods or services. This is usually the logos, brand names, and slogans your company owns. This does not include inventions (patents) or copyrights (sales materials). A trademark is more like the “Swoosh” on a Nike tennis shoe. You should protect a logo like this with a federal trademark registration before you post it online. If it's not protected with a registered trademark, a risk is that people anywhere in the world can claim it as their own and start using it. You might not ever find out it's being used by someone else until your logo appears on the same class of goods your company sells but imported from another country. Your defense is to bring a trademark infringement claim. But, these types of international trademark infringement cases are costly and hard to win. Trademark Basics The most basic way of establishing a trademark is simply by being the first to use it. The U.S. Patent and Trademark Office (USPTO) supports this as a common law trademark. However, common law trademark rights only extend to the geographic area where you sell your goods or services. Even if you are a large distributor of goods or services, common law trademark rights are hard to protect. Many companies post the “TM” symbol next to a brand name, thinking this is a remedy for a registered trademark. However, this still only gives you common law trademark rights in your geographic area where you do business. Even if you do business all over North America, your logo can be used somewhere else in the world. It is easy for someone to go online and find a common law trademark they like. If it happens to be your common law trademark and they start using it locally, you have problems. The internet, along with graphic design software, makes using other people's trademarks in foreign countries reasonably easy. This is especially true if you post your trademark online before using it commercially. If you use specific fonts, words, and graphics to create certain values on your website, you’re approaching trademark territory. This is especially true if you are using the same images on your packaging. While you can copyright a lot of website material, consult a trademark attorney to make sure you know what needs to be protected. Always keep in mind that anybody in the world can access and copy your website without your knowledge. How to Obtain A Trademark Anyone can fill out an application online and pay the filing fees. However, the United States Patent and Trademark Office (USPTO) does not encourage this solo approach to the application process. You must prove to them that the trademark is uniquely yours. That’s the tricky part. The examining attorney from the United States Patent and Trademark Office reviews completed applications based on the research you present. This is research that proves no one else can claim the trademark and that you are the first. Submitting this research through a trademark attorney who knows trademark law will greatly improve your chances of approval as they will advocate to the USPTO on your behalf. There are three places a trademark lawyer can research to make sure your brand name is unique: A trademark lawyer can perform a common law search.For example, let’s say your company has a soft drink named after a famous street in Houston. A Houston trademark lawyer can search public records, business directories, phone directories, and databases online to determine the uniqueness of your soft drink. Another search will be on a state's patent and trademark registration database.A trademark attorney can help you research the state trademarks anyone might hold for "beverages" in Texas. Your Houston trademark attorney will also research the United States Patent and Trademark database and USPTO Official Gazette before your application is submitted.This is especially important because the USPTO examining attorney will swiftly reject your trademark based on similar findings in the database for your brand. Once you have proven the singularity of your brand name, you can obtain a registered trademark. This approved application, along with the trademark fee, provides you much more protection on the internet. The Rights of a Trademark Owner The first right you have with a federal trademark registration is that you can use the registered trademark symbol. A trademark attorney can represent you in trademark infringement cases, seeking injunctive relief and damages on your behalf. They can also work with the United States Patent and Trademark Office (USPTO) for added support in any litigation. You will also have a better standing in international trademark infringement cases. Remedies for Trademark Infringement Generally speaking, because trademark infringement is a civil case, remedies can vary. You may seek injunctive relief, which can be a cease and desist order issued by the court. This will prevent the infringing party from using your similar mark on their goods and services. If you can prove the infringing brand name has confused the public, you can sue for monetary damages. Trademark Lawyer Near Me Since trademark infringement cases are civil, there is a higher burden of proof to win a case. If you want to protect your brand, you need to find the best trademark lawyer who is experienced and proactive about protecting them. BACK TO CONTENTS Chapter 6 The Role of Artificial Intelligence in Intellectual Property Artificial Intelligence (AI) is poised to be one of the most important technologies in the near future. AI has been part of the human imagination for more than a century, but even the foremost science fiction authors of the 1900s couldn’t have imagined the applications that it would have today. The intelligent robots imagined by those authors may be possible. Right now, however, the focus of corporate boards and investors the world over is on AI’s potential for data analytics, its role in managing complex global IP arrangements, and the lingering questions about where the law will fall on questions of ownership and liability resulting from such arrangements. Artificial Intelligence Merges Into Intellectual Property Data collection has become one of the essential parts of every business. The volumes of demographic data collected by social media networks and the sensor data collected by “internet of Things” (IoT) devices have already far outstripped the ability of humans to analyze it all. Many of the insights into the future may have already been collected, and are sitting in the cloud waiting for their significance to be grasped for the first time. As we move into the future, it’s less likely that a human will be the first to understand that data’s value, and increasingly more likely that artificial intelligence will. Insights and analysis—the capture of trends—is where artificial intelligence shines the most right now. The independent data analysis programs that companies create may very well become some of the most important and intellectual properties in the future. For corporate boards, the two most important topics are AI’s potential for the development of new intellectual properties, and on top of that, AI’s potential for managing increasingly complex IP portfolios. Artificial Intelligence as an Engine of New Intellectual Properties AI doesn’t represent just a new minefield of valuable properties, it represents an entirely new frontier. Many of the most successful startups of the last generation, from Facebook to Twitter and Instagram relied on an idea that wasn’t well-understood until it was tested. The next age of AI promises the possibility of reading into exactly what consumers want before the product has even been invented or conceived. Companies that possess massive amounts of proprietary data and control a sufficiently-advanced AI may be able to develop an almost omniscient view of what the market wants. Massive-scale data analysis has the potential of cutting through all of the luck, timing, and inspiration that previous generations relied upon to create profitable ideas. That these insights may now be delivered automatically by artificial intelligence hunting for hidden trends suggests that the entire market may experience a revolution. The Role of Artificial Intelligence in IP Management Analytics isn’t the only role for AI in the future. It may also play a large part in the global administration of intellectual property and trade secrets. Major trends suggest that in the future, most profitable ideas and inventions will not be physical products. Instead, they will be digital innovations, packaged with the processes that enable them to be organized, analyzed, and distributed. It is the intellectual property itself that will be one of the most important markets of the future. If libraries of intellectual property are the most essential property of the future, consider what is faced by a company who is trying to protect a single patent across the globe. It must deal with dozens of languages, patent offices, and regulatory environments. The chance of errors that threaten the exclusivity of the patent is high, even with massive investments made into compliance. AI may be the development that offers the most relief from the increasing complexity of patent protection. Artificial intelligence can be used to verify the accuracy of document fields, track deadlines, and automate renewals on a massive scale. Lingering Questions Over AI Ownership and Liability As much promise as AI offers to the intellectual property arena, courts and legislatures haven't adequately answered some questions. Some of the most important questions are those that relate to ownership. You will need assistance to provide you with answers to understand the possibilities of using the law for a strategic advantage in the market. For example, who owns innovations that are independently discovered by AI systems and AI tools? Is the inventor entitled to them, or the company that is currently licensing it? The other possibility must also be considered such as - What happens if training data or other innovations created by AI leads to injury? Without sufficient answers to these questions, the future may not offer anything as reliably other than endless rounds of patent litigation.